1.Tell us about yourself
I am Litson K Stephen, a law graduate from Indore Institute of Law. I am the Founder CEO of Legge Rhythms Media and Publications and it has been more than 5 years since we established ourselves. I have been actively involved in social campaigns for gender equality and youth empowerment since my law school days.
2.How did the idea for your business come about?
I started working with 2 law websites back in 2014 while I was in my first year. I started to understand the idea behind the establishment of law websites but felt that the websites I am working with are not that relevant to the law students who come across so many law websites. The idea of Legge Rhythms was conceptualized by me and Ms. Devika Gupta, the Co-founder, back in January 2015. It took us time to establish it and we finally established ourselves in April 2015. The inspiration was derived from the ever-growing need of the Law Students and was translated into actuality and reality by several of our programmes.
3.Can you tell us about your venture Legge Rhythms?
Legge Rhythms Media and Publications started as a mere blog back in 2015. I started it as a personal blog where my Co-founder joined in and helped a lot in its establishment. We started to post events and then thought of establishing a full-fledged website. We finally started our website in 2016 and have been growing since then. Our aim was to bring all aspects of law under a single umbrella and make sure that law students get all the information they want at a single portal. The current team of Legge Rhythms consists of more than 100 law students across the country who functions with one aim – Advocating Quality Legal Education. We provide Legal Updates, Event Updates, Internships, Trainings, Conduct and Partner with Events and Organizations to make sure that the law students across the country are provided with quality services for their overall development.
4.What are the challenges you faced till date and presently facing?
The biggest challenge we faced over the period of time was the establishment of a strong team and developing a structure which is self sufficient to conduct all the operations. At any point of time, money is needed to sustain a business and the biggest challenge was to monetize the things that we were doing so that anyone working for this venture can be paid for their time and efforts. We have currently started working on the same and have a detailed plan for the same. I am proud to say that because of my current team headed by Ms. Khyati Shrestha, the Chief Administrative Officer of the organization, we are able to work towards the same.
5.What was your key driving force to become an entrepreneur?
I never wanted to be an entrepreneur at first. I come from a family of teachers and had always wanted to become a civil servant since my childhood. But once I joined a law school, I felt that I can be an entrepreneur and establish a successful venture if I work towards the same. The basic idea was that if I could help any other website grow in the right direction, then, why not do it for something of my own.
6.How did you raise funding for your venture?
This is the most difficult question. I used to save for this venture and so did my core team. We were nearly 10 people in the core team by 2016. We used to contribute 1000 or 2000 Rs every year to raise the funding for the organization. I got support from my parents as well for this venture. We are now self-financed and have been managing our affairs well. We are planning for a business extension and will be looking forward to external funding.
7.How do you build a successful customer base?
I believe that there is one core aspect of an organic customer base: authenticity. In today’s time, almost everyone is planning to start a business of their own because of the awareness about entrepreneurship. But it is extremely important to first, establish your niche, and then work towards how you can be unique in the particular niche. I always believe that the goal is not be the No.1 in the field, but to be the Only One in the field.
8.How do you market your business, and which tactics have been most successful?
Since our organization focuses on law and helping the law students, we aim at providing them with the best services that we can. Students have multiple options in the market but according to me, we are flourishing because we do not only try to understand the perspective of a business, but also of a student. We try to be consistent in anything and everything that we do and that has always helped us.
9.What kind of culture exists in your organization, and how did you establish it?
All the people working at Legge Rhythms are either students, or fresh graduates. We believe that everyone in the organisation plays a pivotal role in its functioning. This is why we make sure to be as inclusive as we can and give an equal opportunity to everyone to raise their voice and be honest. We do have a chain of comand which everyone is supposed to follow but if approached, we make sure that their opinions are heard.
10.How do you generate new ideas?
The team brainstorms and comes up with a set of ideas. We try making a plan of action for the same for the execution and discuss on the problems that can occur. Then we try getting solutions for the same.
11.What are your ideals?
I place honesty and transparency at the top of my ideals’ list. I believe that nothing is more important when it comes to working with people as these two aspects will always decide the fate of every piece of work you put your mind into.
12.How do you define success?
Success for me is synonymous for happiness and passion. I believe that a person is never truly successful till he/ she is genuinely happy with the work. I would not refrain from saying that money matters a lot, and it comprises a huge part of success, but money can never satisfy a person when he/ she sits down to introspect and feels nostalgic about the journey.
13. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
There is no set pattern or formula to be a successful entrepreneur. You just have to make sure that you have a proper plan and the execution is done well. Just make sure you spend time researching on your idea and indulge with like-minded people who can help and support you in times of need.
14.What is your favorite aspect of being an entrepreneur?
The most favorite of being an entrepreneur is that I get to lead a team of enthusiastic individuals who are determined towards having a great legal career. While managing them, I get to make decisions that determines the fate of the organization.
15.What has been your most satisfying moment in business?
The Most Satisfying Moment was when we got Nominated for the Best Legal Start Up Award by The Indian Awaaz in 2019. The team was really happy because their efforts really paid off. To be honest, the happiness of the team is what satisfies me as an entrepreneur.
16.What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
As I am currently busy with my job as well, it is tough to give time to the organization. But I have been very clear with one thing, no matter how late it gets I give 2-3 hours to the organization on a regular basis to make sure that everything is in place and I am always there for the organization. Legge Rhythms is my passion and when I work for it, I never feel tired or exhausted.
17.Who has been your greatest inspiration?
There are two people who have always inspired me – Mahatma Gandhi and Nelson Mandela. I believe in service to the society as the first and the foremost duty of each individual.
18.Any message for future entrepreneur
There is one thing that I want to suggest to the new entrepreneurs. We are in an era where we see new law websites coming up every now and then. But as their idea and execution is not up to the mark, they shut their websites in less than a period of 3 years. What I want to suggest them is – Whenever you establish something, make sure you have a proper plan and have a definite idea whether you want to run it for a short duration or long duration.
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