Interview with Abhishek Gupta & Ashwani Singh , Founders of

Interview with Abhishek Gupta & Ashwani Singh , Founders of

Content :

1.Tell us about yourself
Professionally I am the founder of and National Journal for Legal Research and Innovative Ideas(NJLRII). I also have started several sites and shut down a few . is a successful experiment of me and my brother Ashwani Singh (Co-Founder) . I am a law student at Faculty of Law, Aligarh Muslim University , Aligarh and Ashwani is an engineering student. Basically I am a student but I always try to solve many business puzzles and working as Advisor for a numerous  small businesses. I decided to choose help the small businesses because they can't afford the highly paid business advisory. Since my childhood I am very passionate about philanthropy and being a great philanthropist is still one of my dream. From past 4 years I am also engaged with two of my NGOs (Roti Bank Aligarh & Ummid Seva Samiti). In the same order I decided to launch this platform to help the small town or young lawyers to grow more. I have a lots of ideas and I can't execute them without Ashwani , I usually think and he make them possible. Right now we are working on News App. Deep down I am an introverted man and a poet too. And I am always grateful to the almighty and my family . My introduction would be incomplete without my team consisting of Simar , Rajat , Tisha , Priyanshu, Vanshika . Also Riya always plays  the role of backbone of my life.


2.How did the idea for your business come about?
Everything has got digitalize , this is the era of digitalization still many small town lawyers and young lawyers are not able to find a space to present them in front of the world .Majority of the citizens still do not have access to the necessary tools, information to know the law and fight for their rights. Numerous people do not know how the legal system works which makes them disrespect the system. Many people aren't able to get the justice because they do not have proper legal guidance. Sometimes people have lawyers but  they can't afford them or they are not aware about that what kind of lawyer they actually needs. Thats why we have come up with this idea .


3.Can you tell us about your venture ?
Kaale Coat Wale generally means a person in black suit dedicated towards justice. is an online lawyer referral website that can help you to find the best Lawyer in your city.  We are providing a platform for our lawyers and clients for direct interaction.Whether you are drafting your will buying/selling real estate, getting a divorce or any other legal need, we are providing best lawyers for all your need. Or you are looking for a lawyer or you are a lawyer, is a right place to get connect. At present we are having the contacts from more than 300 lawyers across the globe. We at also provides the online coaching for various law entrance exams with help of best mentors from the various NLUs or top rankers of CLAT/AILET etc. Store provides all the things needed for a lawyer or for a law student like books , tie , bow , Coat-Pant Etc. In this way is the premier one-stop platform for the legal fraternity.  

National Journal for Legal Research and Innovative Ideas (NJLRII)is a peer-reviewed online journal on law and multidisciplinary issues published quarterly. The aim is to promote research work, enhance legal academics, legal awareness in the society and to promote original legal writing among law students and young academics. Also, to focus on bridging the gap between research and practice and Implementation of new and varied techniques of learning.


4.What are the challenges you faced till date and presently facing?
As such there was no big challenge for  everything is going smoothly, but  for me it is very challenging to coordinate with a team , because too many cooks spoil the broth. To build a great team to  ensure the quality of the things we are providing and learn to manage the fastest growing organization is also a big task in front of me as everyone has his own views. To stay positive , productive when things don’t dislodge keeping the spirits high amidst failure and incomplete projects that just don’t progress might be big challenge for me . As in starting I talked to many Senior/Experienced Lawyers to execute this idea some of them disregarded the idea but many of them appreciated my idea to connect the lawyers globally.
Apart from this I faced a challenge after my school , somehow I got AIR 2643 in UPSEEE and less percentage in my class 12th, fortunately I was not able to crack JEE-Mains , but I was eligible for the Engineering College numerous colleges offered me the admission but I denied because I wanted to see the change in the society that's why I change my aim from becoming engineer to a lawyer. The challenging part in this to persuade my parents for the same I persuaded them successfully as I haven't qualified for the JEE-Mains. Always remember there is always criticism in the starting and appreciation later.In those dark times, one has to keep the faith and just keep doing the work , to trust the process is always a difficult and soul-crushing , but that is where success really takes place so one must keep going.
Presently we are not facing any problem.


5.What was your key driving force to become an entrepreneur?
I always wanted to become a philanthropist, in the same order I need to earn something so that I can help the needy in a more significant way . From my school days I started to save my pocket money and otherexpenses I never used any fancy and expensive stationary products in my school days. I got exposure of marketing since my school days I promoted the coaching in my school in which I studied for the IIT. This thing also motivated me to become a entrepreneur. I always wanted to do something for the society, I had Mathematics in my +2, I left the admission offer from many engineering colleges I secured 2643 AIR in UPSEEE , I dropped a year then took the admission in AMU Law Faculty and finally I am running this start-up successfully.


6.How did you raise funding for your venture?
We are bootstraped and self-financed till now. But numerous people are expressing their desire to invest in


7.How do you build a successful customer base?
Our customers are the main reason behind our existence. We trust quality over quantity and maintaining the same till now. We do what that nobody does , we build trust first. We are having a family of upcoming lawyers and learners. Digital marketing is also helping us in creating our customer base.


8.How do you market your business, and which tactics have been most successful?
Our foremost marketing strategy to provide the legal assistance at very affordable prices. We provide the lawyer to our clientes only as per their needs. We work for all either he is client , lawyer or a law student. We are having the wide range of our customers  because of wide range of services in legal field.We also make it a point to keep in touch with potential users through our very popular email newsletter (you can subscribe from the homepage of, our youtube channel, instagram, linkedin page etc. This approach has so far worked well for us. 


9.What kind of culture exists in your organization, and how did you establish it?
We are not limited to a money making start-up , we believe in the satisfaction of our team and our clients. We are having a very positive chemistry at the workplace. Our ultimate goal is to spread the happiness with unhappy ones . The happiness of our clients lead us to become more productive . Everyone in the organization knows the revenues, expenses, growth, acceleration or slow down, everything. Our strategies and plans are not hidden, it is for everyone to see in the open. We are not terrified of being copied, we always want se the change in the society no matter who is the reason .


10.How do you generate new ideas?
Usually we do not generate new ideas usually, we always try to do the things in a right manner. As we are having the team young entrepreneurs we mutually discuss ideas and then implement them after the deep examination. We always take the advice from our advisory board members.


11.What are your ideals?
Its may be wrong if I call myself a idealistic personality but I do believe in not giving up the things , never be frightened of "Char Log"  just trust the process , great things doesn't happen overnight. For me consistency is the key to success. Always be consistent and honest with yourself. I don't give up easily but I also believe in giving up when the things doesn't work after making tireless efforts of you. When the things doesn't work  either we have to make them work or we must move on and invest in the new things ,learn from the failures of that we made.


12.How do you define success?
Success is when everyone prays in your favour having no enemy may be success to you. Being entrepreneur succes is when you need not advertise your brand. When your customers become the voluntarily  advertiser for your brand ,this is the real succes for you.


13. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Yes, the following pattern may work -
- Serve quality over quantity.
- Customer's satisfaction must be the priorit
- Solve the problem , bring a solution.
- Be Honest , Be Consistent.


14.What is your favorite aspect of being an entrepreneur?
The best part of being an entrepreneur is sharing your vision and excitement for the future and seeing that manifested in the contagious passion of your employees. The worst? Reminding yourself everyday that patience is a virtue!  To hear our customers tell us how we have changed their lives and impacted their businesses is also the best part of entrepreneurship.


15.What has been your most satisfying moment in business?
The most satisfying moment of me , when we  provided a lawyer to our first client and get a positive feedback from him . And then I have a lots of satisfying moments, when many Professors, Judges, Supreme Court Lawyers come and cheered me up many of them joined our team as the part of our Journal's Editorial Board.


16.What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Even when you have nothing to do , do anything always . If you want be a productive man in your busy schedule , always avoid procrastinations , write down the things you have to do in the whole day .


17.Any message for future entrepreneur
Trust the process , you are the game changer. You have born for some purpose. If you have decided to enter into the entrepreneurship be ready to face the challenges, there will we a new challenge on every new day in your way . Firstly set a roadmap and a strategy follow it accordingly.  Always have a backup plan i.e. Plan B.