Interview with Ms. Suparna Moitra, Founder of Vidhikarya

Interview with Ms. Suparna Moitra, Founder of Vidhikarya

Content :

1. Tell us about yourself
I am Suparna Moitra and I am a Computer Science Engineer from University College of Engineering Burla, Sambalpur, Orissa. I started my career with Infosys and after that worked for Accenture. I have altogether 16 of experience and I am Founder of


2. How did the idea for your business come about?
The idea originated in the mind of my Co-Founder Abhimanyu Shandilya, who is a Practicing Advocate now. In 2007 when he was working with State Bank of India, he discussed this idea with me. At that time the technology was still growing and hence we kept on brainstorming with few people to give it a shape. In the beginning of the year 2015 we started building the model using the technology and piloted it in the same year. In the year 2016 we launched it formally.


3. Can you tell us about your venture Vidhikarya?
Vidhikarya is a technology company or legal tech startup. It provides simple and easy to use platform to both Clients and Lawyers to connect with each other and engage for legal services. Since our inception and launch we have been able to serve clients form all across the country and have lawyers from all the states registered with us. We have more than 2000 lawyers on the platform and have been able to touch base with more than 30,000 clients. 


4. What are the challenges you faced till date and presently facing?
There was no big challenge as such but I think the startup ecosystem is yet not ready to explore the Legal sector. And that makes it a bit difficult for legal tech companies to go out and scout for funding and other supports. This sector has never been in the limelight and the market and investors are wary to explore and collaborate. 


5. What was your key driving force to become an entrepreneur?
My key driving forces were two namely; I just wanted to do something in this sector as people find it too problematic to find and engage a lawyer and I always wanted to do something other than work for corporates so that I could bring the changes and generate employment for others.


6. How did you raise funding for your venture?
We started this company with our own funds and remain bootstrapped. Have been supported by friends and family. In the year 2017 we got Mudra loan.  Now we are into stable revenue generation mode and have started reaching out for investment to scale up our business.


7. How do you build a successful customer base?
Initially we reached to our known people to create a brand name and awareness through word of mouth. Then we focused on Digital Marketing to get he eyeballs of the people who needed legal services. Since our business is all technology based and is online so we started mastering the game of digital marketing to achieve our objectives.


8. How do you market your business, and which tactics have been most successful?
We went against the established principle of “start local and go global”. We deliberately launched our service pan India from day one.  And that helped us to establish ourselves as a brand across the country. On digital platform you have the freedom to target any location and that’s what we did.  We have made our website SEO optimized which helps in easy search by a person and we keep putting effort in online marketing.


9. What kind of culture exists in your organization, and how did you establish it?
Since both the Founders come with corporate background so we had decided that we shall have open culture and have created environment with “creative freedom”.  We hire people with potential and good attitude. We invest good amount of time to onboard an employee with right mindset who can become an asset rather than liability on the organization. 


10. How do you generate new ideas?
I think to generate new idea we need to be circumspect and need to look around for two things; one problem which needs to have solution and two the areas for improvement. Once a person has found either of the two then it is easier to ideate around that and create a solution and business ideas.


11. What are your ideals?
I always endeavor to have a problem free environment and keeping that as my ideal, I work around to create situations and solutions for betterment.


12. How do you define success?
Success might seem to come from outside world but I think the feeling of success should come form within. So, when you have a fruitful day and have sense of fulfillment and achievement then that’s the real success.


13. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
I think one needs to have clarity on the vision and a consistent effort towards it.


14. What is your favorite aspect of being an entrepreneur?
You get to wear multiple thinking hats and also you get a holistic view of running an organization.


15. What has been your most satisfying moment in business?
Positive feedbacks from the clients.


16. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Being an entrepreneur itself a great trick to remain focused. Additionally, I love challenges and that helps to get going.


17. Who has been your greatest inspiration?
My dad had been my greatest inspiration. He always pushed me to go for bigger challenges in life and supported me whenever I wanted to take leap of faith.


18. Any message for future entrepreneur
Develop an eye to see things clearly around you. Keep gathering feedback from the user of your product or services as that will tell you how you are doing on the ground.

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