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1. Tell us about yourself
Devansh – Hi everyone. This is Devansh Saraswat, I am a 3rd year BBA LLB Student at Gujarat National Law University Gandhinagar. I basically belong to Aligarh, Uttar Pradesh. Well, I am an introvert who loves to Research, Write and Present Papers, lookout for new opportunities and come up with innovative ideas. 
Rhishika – Hi. This is Rhishika Srivastava, a 2nd year BA LLB Student at GLS Law College, Gujarat University, Ahmedabad. I hail from the holy city of Varanasi, U.P. I love to Paint, Sketch, Write, Debate, Mooting and the like.

2. How did the idea for your business come about?
It all started with a serving the society and it continues to be so. There are a lot of ventures offering varied opportunities to law students, advocates etc. however it is hard to find a one stop solution. Further, all these ventures were somewhere charging a hefty amount, which we ourselves found to be quite unaffordable. 
Wondering the same, we thought of a platform where people can learn the law for free, because we believe that education shall be at no cost. The basic idea was to acquaint the maximum population with the basic laws of the nation.

3. Can you tell us about your venture The LAW Learners?
The LAW Learners is all about learning in an absolutely new and creative manner. We organize Free Certificate Courses without any eligibility criteria for a duration of a month. We have also tied up with various Professors to assist us in conducting the Courses. The basic idea is to impart free legal education to the maximum population. Further, we organize various Online Events time to time like Law Quizzes, Amendment Writing Competition and the like, all of which are mostly free of cost. 
Other than that, we have also launched the Indian National Law Review with various esteemed dignitaries on its Editorial Board. Our Internship Programme goes on round the year. 

4. What are the challenges you faced till date and presently facing?
One big challenge initially was to build an organization, as where we stand today. It was tough to make people believe that we do offer quality courses, despite no cost. However, we overcame the same once the Courses began and people started appreciation them. 
The next challenge we believe has always been with us is to manage the workload. At times it gets really high and demands itself to be done within a short deadline. Building a customer friendly organization where we listen to you 24*7 is tough, which we had not thought of, however has always been a learning experience coupled with fun and that is what gets us going. 

5. What was your key driving force to become an entrepreneur?
It won’t be wrong if I ‘d say I always wanted to start something of my own. Holding onto something unconventional has been the basic idea. I began with  a venture in 2017 but it failed.  I remember Kalpesh Sir telling me ‘ Sochte raho ek na ek idea aisa aega jo chalega.’ Since then, I never stopped thinking.
I never wanted to be into something where everyone was and at times I wasn’t able to. However, if something I was able to do and execute well was doing something which I love. This idea has made me love it and it carries me further by striking new ideas into my mind. 

6. How did you raise funding for your venture?
Entrepreneurs believe that funding is the most essential factor of a startup and without funds a startup cannot go a long way. However, I believe that funding is one of the most essential and not the most essential. We started with our own savings and carried on with it for 5 months. 
Thanks to the Government of Gujarat and its Student Startup and Innovation Policy which recognizes young and budding startups. GNLU is one of the institutes which has received funding under the policy and this helped us raise funds by presenting the idea before internal and external reviewers.

7. How do you build a successful customer base?
Building a customer base is the most significant as well as the most intricate task for an organization. Significant for survival and intricate as it is time taking. We have had around 2900+ Registrations for our Certificate Courses and over 700+ Registrations for our 5 National Quizzes till date. We have a user base of 60 users per day.
We have tried our level best to treat our customers like our God. We have invested a lot of time in serving them. Replying to over 100 messages an odd day, replying to back to back emails, calls, checking over hundreds of assignments etc. has been challenging but it gives a feeling that we are doing something. A successful consumer base depends on how well you are offering your  customers and how friendly you are with them, this is what we believe.

8. How do you market your business, and which tactics have been most successful?
Marketing is taught all around the world in B Schools but I believe that it can never come with teaching. You need to step out in the real market to learn it. 
We would say that we are still in the process of learning Marketing and it has always been a challenge for us. Social Media marketing has indeed played a big role nowadays and it would do so for the time to come.
The biggest rule is to keep trying and keep working for it and realize soon where you have got it wrong.

9. What kind of culture exists in your organization, and how did you establish it?
The LAW Learners is a customer friendly organization. We have always been friendly and largely liberal and this can be certified by any of our customer. We believe that  the organizational culture depends upon the individual running the organization and it can only be established or molded by him.

10. How do you generate new ideas?
Generating new ideas has not been a rocket science for us. If you have your mind always wandering into new things, it’s easy for you. This is what I have been like, sitting all day, thinking and doing something new. It gets stretched for too long sometimes and we tend to forget about all other things. For us, generating new ideas has always been giving TLL our day and night.

11. What are your ideals?

•    Never charge for anything that does not cost you.
•    Sheer hardwork is the key. To succeed, you got to give every single minute to it. 
•    Failure keeps you thinking really bad. Experience it often. 
•    Keep thinking.

12. How do you define success?
Success in its real terms is somewhat an unachievable thing. You always want more of it everytime. In not so absolute terms, success is when you love what you do, because if you love it you will certainly reach great heights doing it. The real fun of life comes when you love what you do. [ No, I haven’t copied this from 3 Idiots, this is what I actually believe and have learnt]

13. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
The only formula we believe is to work on it day and night. Successful entrepreneurs did not reach where they are today merely by giving it a few minutes or few hours or doing it part time. If you have given everything to it and it is something reasonable, no one can stop you from achieving what you have aspired for. 
But this does not come up with compulsion or dictation, it is what you will want to do for your startup. 

14. What is your favorite aspect of being an entrepreneur?
TLL’s basic aim is to serve the society and as Founders our only motive has been to make people happy and satisfied. Upon conducting a Course when people tell us that this really helped them in learning the provisions or after conducting a quiz if someone tells us that it was really a learning and enriching experience and the questions were real good, it makes us believe that we have done something good. 

15. What has been your most satisfying moment in business?
When our service takers tell us that they loved it, we relive this wonderful moment as one of the most satisfying one. This keeps us going.
But actually, the greatest moment was when we witnessed big names being added up for our Journal and we realized that hardwork and patience indeed pays off. 

16. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
There are no tricks as such. Every day comes with a new thought. Every day comes up with new challenges. New challenges make it an adventurous journey for us and thus it never gets tedious or cumbersome.
This is indeed something I always wanted in my work, and thus I love it.

17. Who has been your greatest inspiration?
Just one quote, ‘ Kisi cheez ke piche pagalo ki tarah padd jao aur kuch mat socho uske siva, give it everything you can.’

18. Any message for future entrepreneur
There isn’t any secret to being an entrepreneur in India. Try not to begin with something that is already there in the market. Try to come up with something that people call is ‘your innovation.’ Bring up something that is creative and new, this makes people love it.
There’s one thing that is luck and it does play a big role in an entrepreneur’s life. Even if you do not believe in it, you will be forced to, like me. 

For more details contact https://www.thelawlearners.com/